“We are moving to a world in which value is determined by one consumer-cocreated experience at a time.”
- C.K. Prahalad and M.S. Krishman, the new age of innovation
Assistant Professor of Business
Oct 29th, 2008 by robertwilliams
“We are moving to a world in which value is determined by one consumer-cocreated experience at a time.”
- C.K. Prahalad and M.S. Krishman, the new age of innovation